When talking about our work it’s easy to get caught up in what we do, how we do it, and the training we’ve done in order to become experts.
Because we spend so much time thinking about our work it’s natural to lead with this when talking to our audience.
The problem is our audience care much more about their own pain, suffering, and problems than they do about what we do and how we do it.
Our audience are more concerned about being heard, understood, and working with someone who gets them.
This week we talk about business fundamental #6: It is about their needs and not our skill.
This fundamental is not about diminishing our skill, but about how we communicate with our audience so they are excited to work with us.
After listening to this you will understand what to talk about with your audience so that you get the opportunity to share your amazing skills.
If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper