In last week’s podcast we talked about a simple formula for constructing a sales letter.

This week I cover what your reader is supposed to think and say after they have read the sales letter.

Here is a hint: It’s not “Wow, that was really well written!”

Listen to see what you want them to say instead if you want your business to grow.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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I know how overwhelming writing sales letters can feel.

This week I share with you a straightforward formula for writing a sales letter. I used this formula for every sales letter I sent for the first three years of my business AND it was super successful.

Make sure you have a pen and paper to hand because you will want take notes.

In the digital training Copywriting Step By Step I share this 8-part formula in much more detail with examples of it in action and an explanation of each part. You can purchase it for $97. OR if you subscribe to the How I Built My Practice White Paper in January you will receive it free of charge.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS

I am guessing you are like me and you hate popover boxes asking for your email address on websites.

Even though I hate popovers I have one on my website AND I am not getting rid of it anytime soon.

It might be ugly, it might be annoying, but it is good business.

In this week’s podcast I explore how I came to the decision to keep my popover and what lessons can be learned from the experience.

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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Did you know that most New Year’s resolutions are abandoned by January 5th? *

I am all for setting goals, but this week I talk about why New Year’s resolutions are a fool’s errand AND what you should do instead to set yourself up for success in the year ahead.

Download The Worksheet

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

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• Polivy, J., & Herman, C. P. (2002). If at first you don’t succeed: False hopes of self-change. American Psychologist

Today I have a very special holiday message. Don’t worry it is short.

This is the most important business advice I can give. Listen here:

Download

If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper

Never miss an episode by subscribing to the podcast: iTunes | Stitcher | RSS