When you are starting or growing your business you want sales and customers.
The problem is that not all customers and all sales are created equal. There are actually some customers who are the wrong fit.
They demand too much. They aren’t willing to do the work. They don’t match your working style or personality.
Clients who are like that are more trouble than they are worth.
Fundamental #5: Drive The Wrong Customers Away
This week I talk about how to figure out the who the right and who the wrong customers and how to get the wrong customers to move on to some who can serve them better.
If you are looking for tools to grow your business download a free copy of a past issue of the How I Built My Practice White Paper