I understand why people talk about sales numbers.
Sales numbers are a way of measuring our success and our growth. They can help us describe the type of business we run and give us the credibility of success, “I’m a 7-figure business coach.”
Sometimes they just make us feel better when we are bragging to our friends and colleagues. (I know have done that.)
But at the end of the day, I don’t care about sales numbers.
Fundamental #3: Profit Is More Important Than Sales.
This is not to say that sales are unimportant. Listen here to learn more about sales, profit, and how I think about both.
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